How Clout Came About!

If I were to start here with something like “Born out of obsession…” you may be turned right off so I’m not going to! What I will share with you, in brief, is my story of where Clout Media came from.

Where It All Began

For many years I’d been doing videos with The Scout Association with a view to creating what would be adverts for one of the major camps in Essex called MAD Weekend. I saw it as my way of giving back to the Movement after a great many years of fun and friends it had given me. What I didn’t realise at the time was that this was my first foray into the world of Video Marketing.

During this time I was running a Part Time MLM business and was finding it quite a hard grind after 3 years of doing it so was looking online for ways to speed up the recruiting cycle process and (re)discovered this concept of using video to get my message out there to more people really efficiently – as opposed to all the calls, emails, texts, coffee shop meetings (and hoping they’d actually show up) and then eventually a yes or no.

As result of my research I was becoming more excited about video than I was about the MLM opportunity I had to offer. So I parked that, grateful for the learning & networking contacts I’d made, and created what used to be called “Luke’s Video Marketing Company” which you’ll gather was rebranded because LVMC is just such a rubbish name! But hey, I needed something to put on the tax return I was desperately trying to return ahead of the deadline!!

A year later of what was now Clout Media part time I decided to take it full time and leave my career of 13 loyal years of IT Support to enable me to watch my family grow up, be there with them, homeschool and support my wife Julia with her businesses and ambitions. I’ve never looked back!

That said I do still get the occasional call from former colleagues asking for technical advice on Windows Group Policy & Active Directory!

So that’s the short version of How Clout Came About and I thank you for reading it!


Videographer, Editor & Producer – Clout Media


What Clout Is

You know you’ve got a great idea for video and a brilliant message or product you’re wanting to share to the masses – but feel you don’t have the quality equipment or time to give it the attention it richly deserves. More often than not its the time, our most precious commodity, required to do all that editing, colour & lighting adjustments, audio matching and so on. That would be where Clout comes in.

How Clout Works

As every client’s video needs are different there are equally as many different way of filming your video to get the desired result. To see the full extent of what Clout can offer you please take a look at the “How Clout Can Help You” from the dropdown menu above. In summary however I can bring the film studio to you and capture HD quality video and sound in the environment that you think would work really well with whatever you’re sharing. You’ll receive direction with minor adjustments during filming to small things like stance, posture, words used and mannerisms. The reason for this is that when someone is watching your video they could be meeting you for the first time and we all know how important first impressions are. Sometimes it’s these tiny interpersonal adjustments between you and the camera – and ultimately your audience – that can make all the difference; a smile here, a hand gesture there. In addition to creating the best “performance” by you it is also to ensure we’re getting only the absolute best recordings we can with the time permitted. No-one likes scheduling a re-shoot and all the costs and inconvenience that causes when it could have been avoided. To make the most of the recording we work closely with you ahead of filming so that you’ll have more of an idea of what you’re saying & how to say it. We’d strongly advise against entirely “winging it” because this can become apparent during the editing process and whilst it may feel more natural and more “you” it may not work well with your target audience or be congruent with the self/brand image you’re wanting to convey. We know how to channel your personality into your video and your message. If you take a look at the “What we can do for you” menu you’ll see the various video services we provide. Whilst each service has its own fairly generic explanation do remember that your needs will be unique and that we’ll tailor to those. We look forward to working with you soon and welcome any queries via the Contact Us page.


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